1. Assume Everything Will Go Digital
Whether it’s an internal memo, a phone conversation or something you said off the record in the modern digital age there is simply no way to keep it offline. The best thing you can do is be fully transparent and ensure that the message you portray with your brand is the same one you teach your employees from behind closed doors!
2. Put The Right Foot Forward!
Many companies struggle to keep their online reputation spiffy clean, they spend countless hours on other websites trying to manage how the world views them. Did you ever take a step back and consider that perhaps the best tool for your online identity is your own website? Many companies forget that their own website is one of the most likely first stops when their name is being searched, by highlighting blogger praise, linking to quality product reviews, and ensuring your content is easily visible and shareable you can thwart negative reputation by closing the buying cycle before the client has a chance to look else where. This is one of the most important steps in in search engine reputation management
3. Know Your Weakness
When I am talking about your weakness I don’t mean any of the “spin weaknesses” like “sometimes we try too hard”. Know the flaws in your product, know which aspects of your support team aren’t up to snuff or know which executive is not a suitable choice for a journalist interview and you may avoid a potential disaster. Better yet by being honest with yourself about your companies flaws you will be able to better plan for how to respond to a particular attack on your reputation should the time come.
4. Voice Your Brand Through The Blogosphere
When it comes to reputation management it’s often said that content is king, and there is no better source of content than your own company blog. Not only does a group-sourced company blog give search engines tons of powerful content that relates back to you in a positive and niche oriented light, but it also gives clients an opportunity to add a human perspective to your brand, learn about and interact with the friendly faces that make your company what it is.
5. Pick The Right Digital Neighborhoods!
While Facebook and Instagram may be the snazzy networks that everybody and their cat seems to be on, perhaps it isn’t the place for your market. If your market is more the stay at home mum with expendable income you may not find them tending to their digital farm on Facebook but rather surfing various collections on pinterest. Before wasting valuable time promoting your brand in the wrong places try and find “centers of influence” that match your companies target market.
6. Don’t React; Protect
One key thing that many people forget is that it can take weeks or even months for new information to be indexed (or old information to be de-indexed) from the Google search engine. Most companies try and clean up their reputation after it’s already been sullied and in this time you could be losing potential customers. Why take the risk? Build up your quality content and listings today to prevent the crisis that could be coming tomorrow!